Revenue Plan
Over 15 million people travel to Las Vegas from Southern California and not one person can take the train…
The increasing cost of gasoline may lead to a travel mode shift away from the automobile for some trips. As recently as September of 2005, new research indicates that the increasing cost of gasoline may finally have reached a point where it is impacting travel plans. During the spike in fuel prices in 2008, the amount of traffic that crossed the Nevada/California border declined. The continual rise in gasoline prices will continue to put pressure on automobile travel. At $4.00 per gallon, a round trip from LA to Las Vegas by SUV costs $300. As prices rise, travel by rail becomes even more economical.
AAA recently published a report showing Fullerton California averaging $4.40 a gallon. Our introductory price point of $99, (VEGAS CLASS) each way is designed to stimulate demand against the cost of driving to and from Las Vegas and is comparable to the costs of driving.
We feel our business model will tackle the second reason we feel passenger train service has not established a foothold within this highly sought out market: the ability to turn a profit. We are a company with our actual train travel revenue contributing just a portion of our total revenues. A majority of our project’s profits will come from revenue generated by sources not directly tied to the operation of The X Train. This income will come from our efforts to “package” our train ticket customers with other amenities associated with traveling to Las Vegas; room reservations, show and entertainment, tours, nightclub/lounge reservations and local transportation. Our strategy is to capture a majority, if not all, of our revenue through our own website. The Las Vegas Convention and Visitor Authority 2008 Southern California and International Visitors Bureau show us the following:
59% of Southern California customers plan their trips less than one month ahead of time
98% decide where to stay BEFORE they leave home
71% decide which show to see BEFORE they leave home
24% use the internet to plan their trip
62% book their hotel accommodations using the internet
84% use the internet to book their transportation
For our corporate travelers, we can arrange to have cars that will cater to their wants and needs. Offered and sold much like stadium luxury boxes, each car can be outfitted to each company’s needs, be it for a board meeting or product demonstration. Continue reading
AAA recently published a report showing Fullerton California averaging $4.40 a gallon. Our introductory price point of $99, (VEGAS CLASS) each way is designed to stimulate demand against the cost of driving to and from Las Vegas and is comparable to the costs of driving.
We feel our business model will tackle the second reason we feel passenger train service has not established a foothold within this highly sought out market: the ability to turn a profit. We are a company with our actual train travel revenue contributing just a portion of our total revenues. A majority of our project’s profits will come from revenue generated by sources not directly tied to the operation of The X Train. This income will come from our efforts to “package” our train ticket customers with other amenities associated with traveling to Las Vegas; room reservations, show and entertainment, tours, nightclub/lounge reservations and local transportation. Our strategy is to capture a majority, if not all, of our revenue through our own website. The Las Vegas Convention and Visitor Authority 2008 Southern California and International Visitors Bureau show us the following:
59% of Southern California customers plan their trips less than one month ahead of time
98% decide where to stay BEFORE they leave home
71% decide which show to see BEFORE they leave home
24% use the internet to plan their trip
62% book their hotel accommodations using the internet
84% use the internet to book their transportation
For our corporate travelers, we can arrange to have cars that will cater to their wants and needs. Offered and sold much like stadium luxury boxes, each car can be outfitted to each company’s needs, be it for a board meeting or product demonstration. Continue reading
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